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My biggest client told me my reports were worthless, and it stung but he was right
Had a call with a client in Denver 8 months ago and he said flat out 'I don't read these, they're just numbers.' Cut our report from 14 pages down to a one page summary with 3 numbers that actually tie to revenue. Retention on that account went from shaky to a 2 year renewal. Do you send long reports to clients or keep it short?
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shah.evan19d ago
Keep it short, three numbers max.
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