elliot_harris25•14d agoProlific Poster

Just realized my cold email open rate tanked after I added personalization

I spent hours last month inserting first names and company details into every outreach, thinking it would help. My open rate dropped from 22% to 11% across 400 emails to SaaS firms in Denver. Has anyone else seen personalization backfire like this, or did I just pick the wrong fields to customize?

2 comments

2 Comments

charlie_stone7214d ago

Makes me think of those spam calls that know your name but still feel totally fake.

derekwalker14d ago

It's wild how they do that, lmao. I got one last week where they said "Hello, Mr. Walker" and I was like, whoa, hold up. But then they started going on about my car's extended warranty and I got a 2007 Ford Focus that broke down years ago. So either my data is super old or they just throw names around hoping someone bites. It creeps me out more than it feels real, honestly. Makes you wonder how much they actually know versus what they're guessing at.