Heard a client call our old website a 'digital brochure' and it hit different

Honestly, I was on a call with a long term client from our first year, maybe 2018. We were talking about their new site and they said, 'Yeah, the old one was fine, but it was basically just a digital brochure.' Ngl, that stuck with me all week. Back then, we were so proud just to get a site live that looked good and had a contact form. The whole goal was just to be online. Now, if a site isn't pulling in leads or helping with sales, it's not doing its job. We built that first site for like $3,000 and thought we'd nailed it. The shift from making pretty things to making things that actually work for the business is huge. Has anyone else had a moment like that, where a simple comment made you see how much your own goals have changed?

2 comments

2 Comments

the_kim14d ago

Heard a similar thing called a "business card on the internet.

paul_sanchez14d ago

Oof, that "digital brochure" line is so spot on. It really shows how the whole point of a website has changed. Like @the_kim said, calling it a "business card on the internet" is the same idea. We used to think just having that online presence was enough. Now it's clear that if a site isn't actively working to bring in customers or make things easier for them, it's just taking up space. That shift from just looking good to actually doing a job is probably the biggest lesson in this work.