Found out 68% of our leads came from a single blog post I wrote 3 years ago

I was digging through Google Analytics last Tuesday, trying to figure out why traffic was up. Turns out that one post I wrote about onboarding workflows back in 2021 is still bringing in calls every week. I had no idea an old piece of content could be that powerful. Has anyone else found a surprise winner like that in their content library?

2 comments

2 Comments

patricia3851d ago

Pulled an old post about customer feedback loops from 2020 and it quietly became my second highest traffic driver last month. I had forgotten it even existed until I saw it in a content audit spreadsheet. Rewrote the intro and updated a few links, nothing major, and now its bringing in about 15% of my monthly leads. Crazy how some stuff just keeps working if you leave it alone long enough.

wadepalmer1d ago

Maybe the real SEO hack is just not touching your old posts.