Figured out I was overcomplicating my sales process after 4 years
Had a client last month in Charlotte just ask 'what do you charge' and I gave a 10 minute pitch about our methodology. He cut me off and said 'just give me the number or I'm calling the next guy.' Now I lead with pricing first.
People waste way too much time explaining things nobody asked for. My neighbor spent 20 minutes telling me why his lawn fertilizer was organic before I just wanted to know the price per bag. Direct answers save everyone's patience.