Everyone told me cold emailing was dead, but I proved them wrong in 3 months

A consultant at a conference told me cold emailing doesn't work anymore, said I was wasting time. I ignored him and tested it anyway, landed two six-figure clients from a targeted 50 email campaign. Has anyone else gotten flack for using an 'old school' method that still works?

2 comments

2 Comments

bailey.sandra11d ago

Isn't it funny how we're always told to ditch what works just because it's not the newest thing? It reminds me of how people said paper planners were dead once smartphones came out, but now you see so many folks using them again because typing on a phone just doesn't stick the same way. Or how handwritten thank-you notes are supposedly old-fashioned, but they can make a way bigger impact than a quick email. I think a lot of the "do this, not that" advice is really just people repeating what they heard without actually testing it themselves. The real trick seems to be understanding what's actually effective for your specific situation, not just following a trend. Great job proving your point and landing those clients, that's awesome.

nora73511d agoMost Upvoted

The paper planner thing is a good analogy, but I think the real reason typed notes don't stick is because you're not physically writing the words, so your brain processes it differently. Handwritten thank-you notes do land harder, but that's more about the effort showing you care than the actual method itself. Still, you're totally right that most "rules" are just lazy advice people parrot without trying things out for themselves first.