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Client's Google Ads audit took 3 weeks longer than planned
We promised a full account audit for a retail client in Cleveland and I figured two days tops. Turns out their conversion tracking had been broken since March, so every optimization we planned was based on garbage data. Rebuilding their tag setup and re-analyzing 14 months of spend ate up 3 full weeks. Has anyone else had a 'quick audit' blow up because of sketchy historical tracking?
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