Can we talk about the stat that 70% of agency new business comes from referrals?

Paul Miller · 2026-10-26T00:15:04.836361+00:00

I read a report from a small business group last fall that said 70% of new business for shops our size comes from referrals and existing contacts. I'd been spending $800 a month on cold email tools and got maybe two calls in six months. Meanwhile a guy I met at a chamber lunch in Dayton sent me three projects just from one intro. So I dropped the email software last week and put that money into taking past contacts to coffee instead. Has anyone else seen a number like that and changed up where their growth budget goes?

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Can we talk about the stat that 70% of agency new business comes from referrals? | Agency Growth - The Design Community Hub