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Blew $800 on Google Ads before I figured out the targeting was all wrong

I ran a campaign for my painting crew in Portland last spring thinking I'd be flooded with leads. Turns out I was showing ads to people searching for oil paintings, not house painters. Wasted about $800 in 3 weeks before I caught it. Anybody else burn cash on bad keyword matches starting out?
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2 Comments
fiona_murray
$800 is just a couple bad bar tabs, seems like a cheap lesson.
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grace926
grace9269h ago
Ouch, keyword match settings are brutal.
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