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Appreciation post: the client who cut our retainer in half and made us better
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parker1681d ago
Did you find the smaller budget pushed you to drop the stuff that wasn't really paying off? We had a client do something close to this last year, cut us from 40 hours a month down to 15. I had to pick which five things actually moved the needle for them, and it turned out half our old report was stuff nobody read. That forced me to build a simple one pager that took an hour instead of a week, and we still use it for every client now.
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