A client fired us at the Atlanta meetup over one line in our report
Three months ago I went to a small agency meetup in Atlanta and watched a guy lose a $4,200 a month retainer in the room next to me. His client read one sentence in the monthly report that sounded like blame and walked out. We changed our whole report format after that, no more passing fault around, just what we did and what comes next. Has anyone else had a client react badly to how something was worded in a report?