A 30-minute chat with a former agency owner changed how I bill

He said flat monthly retainers are a trap because you cap your upside and train clients to expect unlimited revisions. Since I switched to value-based pricing tied to deliverables, my margins went up 40% - has anyone else tried ditching the retainer model?

2 comments

2 Comments

betty_shah1mo ago

Read a study that said fixed fees beat hourly in 8 out of 10 cases.

eric3591mo ago

Wait, you're saying the data actually backs up fixed fees over hourly? That changed my mind too.